What Information Is Collected?
Types of information we collect may include:
Phone (or mobile) number
Registry or list information
Your mobile device information (e.g., device model, operating system version, device date and time, unique device identifiers, mobile network information)
How you use our sites and mobile applications, search terms, pages you visit on our mobile applications, and application performance, as discussed further below
If you choose not to provide information we may not be able to provide you with requested products, services or information.
Automated Information Collection
In order to provide the best guest experience possible, we also use automated information collection technologies for reporting and analysis purposes. We examine metrics such as how you are shopping on our website, in our stores, and on our mobile applications, the performance of our marketing efforts, and your response to those marketing efforts.
User Experience Information
In order to improve guest online and mobile shopping experiences, help with fraud identification, and assist our guest relations representatives in resolving issues guests may experience in completing online purchases, we use tools to monitor certain user experience information; including login information, IP address, data regarding pages visited and ads clicked, specific actions taken on pages visited (e.g. information entered during checkout process), and browser information.
Information from Other Sources
We also obtain information provided by third parties. For instance, we obtain information from companies that can enhance our existing guest information to improve the accuracy and add to the information we have about our guests (e.g., adding address information).
This improves our ability to contact you and increases the relevance of our marketing by providing better product recommendations or special offers that may interest you.
How Is Your Information Used?
Examples of how we use the information we collect include:
Product and Service Fulfillment
Fulfill and manage purchases, orders, payments, and returns/exchanges
Our Marketing Purposes
Provide coupons, mobile coupons, newsletters, in-store receipt messages, e-mails, mobile messages, and social media notifications
Provide interactive features of the website or mobile applications, such as product reviews or Weekly Ad, send marketing communications and other information regarding products, services and promotions
Prevention of Fraud and Other Harm
Prevent fraudulent transactions, monitor against theft and otherwise protect our guests and our business (e.g. product recalls)
Card Issuing Bank
We may share the information we collect with our banking partner, PayPal, Bank of America.
We may share the information we collect with companies that provide support services to us (such as products or parts providers) or that help us market our products and services. These companies may need information about you in order to perform their functions.
We may disclose information we collect when we believe disclosure is appropriate to comply with the law; to enforce or apply applicable terms and conditions and other agreements; to facilitate the financing, securitization, insuring, sale, assignment, bankruptcy, or disposal of all or part of our business or assets; or to protect the rights property or safety of our company, our guests or others.
In connection with the sale or transfer of some or all of our business assets, we may transfer the corresponding information regarding our guests. We also may retain a copy of that guest information.
If you do not wish to receive promotional e-mails from us, contact us firstname.lastname@example.org
Cookies, Tracking, and Interest-Based Advertising
The help function of your browser should contain instructions on how to set your computer to accept all cookies, to notify you when a cookie is issued, or to not receive cookies at any time. If you set your device to not receive cookies at any time, certain personalized services cannot be provided to you, and accordingly, you may not be able to take full advantage of all of our features (i.e. you will be able to browse the site, but will not be able to make a purchase).
We maintain administrative, technical, and physical safeguards to protect your personal information. When we collect or transmit sensitive information such as a credit or debit card number, we use industry standard methods to protect that information. However, no e-commerce solution, website, mobile application, database or system is completely secure or “hacker proof.” You are also responsible for taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.
Last update: 11/06/2015
Romer Optics LLC